Viber’s future seems bright.Account icon An icon in the shape of a person's head and shoulders. Rakuten continues to expand the app’s capabilities, attract more users worldwide, and provide service stability. The company combined a variety of marketing strategies to generate revenue. Rakuten’s business strategy includes paid services for users (stickers, games, Viber Out calls) and options for business (ads, business messages). And, despite being free, Viber is profitable. Anyone can install it on their smartphone, or onto a desktop device, send text messages, photos, documents, or media content, and make calls to friends without any charges. Today, Viber remains free for its 1 billion+ users. Their official plans include further investment in the mobile segment and expanding the membership base. But given the general indicators of business growth, it is likely that Viber has been a good investment for them.Īccording to Statista, Rakuten’s income growth is stable. From Rakuten’s official reports, there is no specific breakout of numbers for Viber, as their financials are summarized by business areas. In 2019, we still cannot be sure about its profitability. The cost of business messaging is different for different regions.īefore Rakuten bought Viber, it wasn’t profitable. To use this option, a company needs to get an official “alpha name” in Viber. This guarantees that the company will not spam or send prohibited content. Companies, verified by Viber, are marked with a Green V. Companies pay monthly fees to send messages to their subscribers.
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